East Rutherford, New Jersey  ·  10 Minutes from New York City

American

Dream

The world's most entertaining destination. 5.3 million square feet of retail, dining, wonder, and opportunity unlike anything on Earth.

5.3M
Sq Ft
40M+
Annual Visitors
500+
Brands & Tenants
#1
Entertainment Destination in the US
Scroll to explore
Why American Dream

Not just a mall.
A metropolitan force.

40M+
Annual Visitors
More than Disneyland
20M
Trade Area Population
Within 50-mile radius
$95K
Median HHI
Affluent consumer base
2
Hotel Rooms Onsite
Marriott Autograph Collection
NJ Transit Direct
Public Transit Links
10 min to Midtown NYC
Stadium
Adjacent to MetLife
NFL's largest market
Visitor Demographics
18–3438%
35–5435%
55+18%
Under 189%
Strategic Location

Positioned at the geographic heart of the New York metro area — the world's most valuable retail market. Direct access via NJ Transit, adjacent to MetLife Stadium, and minutes from three major airports. No property in America captures more affluent foot traffic per square foot.

Times Square
12 min
Newark Airport
8 min
JFK Airport
35 min
Philadelphia
90 min
Retail Environment

500+ brands.
One destination.

American Dream is not just a shopping center. It is a curated retail ecosystem serving one of the world's most affluent and densely populated markets. Our tenants benefit from unmatched co-tenancy, entertainment-driven foot traffic, and a consumer base that arrives with intent to spend.

$180
Avg basket size
3.4h
Avg dwell time
65+
Luxury & Premium
Designer flagships and elevated retail
40+
Fast Fashion
International and domestic fast fashion
100+
Food & Beverage
Restaurants, cafes, and quick service
15+
Entertainment
Attractions and experiences
30+
Services
Beauty, wellness, and services
20+
Pop-Up & Seasonal
Rotating temporary tenants
Key Tenants: Partial List
Saks Fifth AvenueZaraH&MUniqloForever 21GapVictoria's SecretBath & Body WorksFoot LockeradidasNikeLevi'sUrban OutfittersHollisterAmerican EagleExpressBanana RepublicSaks Fifth AvenueZaraH&MUniqloForever 21GapVictoria's SecretBath & Body WorksFoot LockeradidasNikeLevi'sUrban OutfittersHollisterAmerican EagleExpressBanana Republic

Leasing opportunities available across all categories. Speak with our team to explore spaces, terms, and co-tenancy strategy.

LUXURY
The Luxury Wing

Where the world's

finest brands meet.

The American Dream luxury corridor brings together the world's most coveted names in fashion, jewelry, and lifestyle. Anchored by Saks Fifth Avenue, Positioned as the premier luxury destination for the tristate area, this wing serves an audience that shops with intent and spends without hesitation.

$250K+
Average household income
60%
Repeat luxury visitors
4.2×
Luxury transaction multiplier
Featured Luxury Partners
Saks Fifth AvenueFLAGSHIP
Louis VuittonFLAGSHIP
HermèsFLAGSHIP
GucciFLAGSHIP
PradaFLAGSHIP
Saint LaurentFLAGSHIP
Tiffany & Co.FLAGSHIP
RolexFLAGSHIP
+ additional brands in negotiation
Dining & Lifestyle

100+ restaurants.
Zero ordinary meals.

Dining at American Dream is a destination in itself. With over 100 food and beverage options spanning celebrity chef destinations, international cuisine, and elevated quick service, the food program extends dwell time and drives repeat visits independent of shopping intent.

$62
Average F&B spend per visitor

Dining spend is incremental. Visitors who dine spend 38% more in adjacent retail categories.

Celebrity Chef Concepts
Guy Fieri, José Andrés concepts
8
International Cuisine
Japanese, Italian, Korean, Indian
30+
Quick Service & Fast Casual
Premium QSR alongside casual dining
40+
Bars & Nightlife Venues
Cocktail bars, rooftop concepts
12
The Food District

Our dedicated Food District features a curated mix of local and national operators in a 40,000 sq ft environment designed for lingering, socializing, and Instagrammable moments. Waitlist applications now open.

Attractions & Entertainment

Six world-class attractions.
Tens of millions of reasons to visit.

35+
🎢
Featured Attraction

Nickelodeon Universe

35+ rides across 8 acres. Largest indoor theme park in the Western Hemisphere

35+
Rides & attractions
Events & Live Platform

The platform brands
fight to be on.

American Dream is more than a venue. It is a living media platform. With 40M+ annual visitors, built-in entertainment infrastructure, and national media reach, events held here generate earned media at a fraction of the cost of traditional venue rental.

200+
Annual events
$2B+
Media value generated
40M
Audience reach

Concerts & Live Music

Max Capacity
Up to 5,000
Venue Options
3 dedicated venues
Key Features
  • ◆Full production rigging
  • ◆In-house AV team
  • ◆Artist green rooms
  • ◆Loading docks
Past Activations
Bad Bunny pop-up
DJ Khaled brand event
Latin Grammys viewing
Venue Portfolio at a Glance
Multi-purpose
The Main Atrium
15,000+ cap.60,000 sq ft
Concert / Events
Performix Arena
5,000 cap.28,000 sq ft
Expo / Corporate
Convention Center
10,000 cap.120,000 sq ft
Seasonal / Live
The Rink
2,000 cap.16,000 sq ft
Private / Intimate
Rooftop Terrace
500 cap.8,000 sq ft
Dinner / Cocktail
F&B Event Space
300 cap.4,500 sq ft
VENUES
Venues & Performing Arts

Four world-class
stages. Your brand.

American Dream's venue portfolio is unmatched in the Northeast. From a 5,000-seat performing arts arena to 120,000 sq ft of convention-grade exposition space, every venue combines world-class infrastructure with 40M+ annual visitor reach. No other property in the region offers this combination of scale, flexibility, and built-in audience.

4
Dedicated venues
200K+
Total sq ft
200+
Events per year
🎭
Performing Arts & Live Events

Performix Arena

Max Capacity
5,000
Total Area
28,000 sq ft
Ceiling Height
40 ft
Infrastructure & Features
  • ◆Full rigging grid — 80,000 lb capacity
  • ◆Flexible floor: flat, tiered, or festival
  • ◆In-house broadcast & streaming infrastructure
  • ◆Artist green rooms, VIP suites & hospitality
  • ◆Loading dock access — semi-truck depth
  • ◆Dedicated box office & ticketing system
5K
5K
Seated capacity
Best For
◆Concerts & touring acts
◆Award ceremonies
◆Comedy shows
◆Corporate keynotes
◆Product launches
Part of the Platform
All American Dream venues are supported by a full production team, in-house A/V, catering infrastructure, and a dedicated event services manager assigned to every booking.
Ready to book a venue?
Our events team is available for site visits, custom proposals, and holds.
LEASING
Leasing Opportunities

Find your space
in the dream.

Position your brand at the top.

The American Dream luxury corridor attracts the tristate area's highest-spending consumers. Join Saks Fifth Avenue and a curated roster of flagship luxury partners in a setting designed to showcase the world's finest brands.

Why American Dream
  • →Dedicated luxury wing with separate entrance
  • →Valet and concierge services
  • →High-net-worth consumer profile
  • →Bespoke buildout support available
  • →NDA-protected lease terms
Available Space Types
Small Format Flagship
2,000–5,000 sq ft
Boutique-scale presence with full brand control
Standard Flagship
5,000–15,000 sq ft
Full retail expression with co-tenancy premium
Anchor Flagship
15,000+ sq ft
Category-defining anchor opportunities
All lease terms are subject to negotiation. Our leasing team will work with you on tenant improvement allowances, buildout support, and co-tenancy preferences. NDA available upon request.
Brand Partnerships & Sponsorship

Your brand.
40 million people.

American Dream is one of the most powerful brand platforms in the country. Our partnership program connects sponsors with 40M+ engaged, in-destination visitors per year. These are consumers who have made a physical commitment to be here. The engagement rate is unmatched by any traditional media channel.

TIER I: Presenting Partner

The most premium partnership position at American Dream. Category exclusivity, property-wide branding, and co-branded programming rights.

Audience Reach
40M+ annual reach
Activation Opportunities
  • ◆Naming rights for a key zone or venue
  • ◆Category exclusivity across all channels
  • ◆24/7 digital display network priority
  • ◆Co-branded events and programming
  • ◆Executive hospitality access
  • ◆Annual marketing campaign integration
Media & Distribution Channels
In-Property Digital Network
500+ screens across 5.3M sq ft
Social Media
Combined 2M+ followers across platforms
Email Database
3.5M opted-in subscribers
App & Website
8M+ monthly unique visitors
Event Programming
200+ annual events, custom co-branding
OOH & Environmental
200+ physical branding positions
Let's Talk

Be part of the
dream.

Our commercial team is ready to discuss leasing, partnerships, and event opportunities tailored to your brand.

First Name
Last Name
Company
Email
I'm interested in
Message (Optional)
Your inquiry will be routed directly to our commercial team. Expect a response within 1 business day.
American Dream · East Rutherford, NJ
© 2025 AMERICAN DREAM MALL. ALL RIGHTS RESERVED.